Thirty-second spots during the 2020 Super Bowl (LIV) are selling for approx. $5.6 million, which is up ~$600,000 from 2019. The Super Bowl will be broadcast on FOX from Hard Rock Stadium in Miami Gardens, Florida.. on Feb. 2, 2020. (Kickoff time is approx 6:30pm) The Pepsi sponsored halftime entertainment will be Jennifer Lopez and Shakira.

Last Year’s Ratings

Neilsen Ratings 2019: According to results from The Nielsen Company, the broadcast of Super Bowl LIII (2019) on CBS was the least watched Super Bowl in the last 11 years. The game had an average audience of 98.2 million viewers, and had a preliminary 41.1 U.S. household rating.

When it comes to the social nature of the game, in the U.S., there were 32.3 million social media interactions across official Facebook, Instagram and Twitter accounts and fan Twitter accounts about Super Bowl LIII on CBS on Feb. 3, 2019.

The top social minute of the telecast on Twitter occurred at 8:23 ET p.m., during which 171,000 Twitter interactions were sent as fans reacted to the halftime show performance wrapping up. The second most social minute occurred after the game at 10:09 ET p.m., during which 102,000 Twitter interactions were sent discussing the Patriots’ victory over the Rams. The third most social moment occurred at 9:34 ET p.m., when nearly 74,000 Twitter interactions were sent about the Patriots scoring the first touchdown of the night.

The New England Patriots’ social media accounts generated 5 million interactions across Facebook, Instagram and Twitter, 76% of their engagement came from their Instagram handle. In comparison, the Los Angeles Rams saw 630,000 interactions across their Facebook, Instagram and Twitter accounts, with 73% of their engagement coming from their Instagram handle.

Watch the Ads of the 2019 Super Bowl 53 (LIII) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl.

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.


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