Personal Branding Services

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As a coach, I work directly with a limited number of high-level professionals.

If you’re a self-employed professional or are seeking coaching outside your organization, please read below to learn more. In my coaching work we focus on the areas where you’d like to grow, which may include:

• Defining and clarifying your professional brand
• Reinventing yourself professionally and gaining access to new opportunities
• Growing your visibility in your industry
• Increasing your ability to attract the right kind of clients
• Dramatically enhancing your online presence and impact
• Launching a new entrepreneurial venture and/or taking your existing practice to the next level

I typically work with clients doing either a one day strategy session or a six month coaching program.

These are not right for everyone; they’re personalized offerings and are priced accordingly. If you’d like to explore free resources, please check out the free articles on my site.

If you’d like to learn more about opportunities for more intensive personal work together, please read below.


Personal Branding Strategy Session


The one day strategy session is ideal for professionals working on a substantial goal and would like to develop a clear action plan for the next 12 months.

We’ll meet in Lexington,  Kentucky  (or an alternative mutually agreeable location) and start out with a relaxed breakfast, discussing your goals and questions. Then, we’ll spend the rest of the day working elbow-to-elbow, developing a precise, step-by-step action plan for the next year.

I’ll share my best insights and experience to help bring you clarity about what to do, when to do it, and how to maximize your efforts to get the best and fastest results. If you want to move forward in your business and don’t want to waste time with trial and error, this is a great option.


The Strategy Session costs $1,000

If you think you could benefit from an intensive session where we focus 1-1 on sharpening your brand, enhancing your status as a recognized authority, and taking you to the next level professionally, contact me with questions or to sign up. I look forward to collaborating.

“If you’re looking for wise and practical counsel on making sure your voice is heard, and that it matches what you are most passionate about saying, look no further than Jutta Putz and the brilliance of her research and experience.  Having had the privilege of both her generosity and her endless insights, I can say firsthand that her impact has been amazing.”

Jockey Agent

“Jutta is so very smart, pragmatic, savvy, and full of insight that she can help you see just what you need to do to get where you want to go. No platitudes or normative statements about how things ought to be. Just down-to-earth, step-by-step practical guidance with humor and lots of encouragement. Thanks to her valuable advice, I’ve accomplished a number of things I would never have done on my own.”

Horse Farm Owner

6 Month Coaching Program


The Coaching Program is for professionals who seek to develop a reputation as pre-eminent leaders in their field. It provides hands-on guidance to dramatically accelerate your progress. The program includes:

An initial one day strategy session in Kentucky or at a mutually-agreeable location, in which we develop a targeted action plan for you based on your goals.

Plus: Every week for six months, we’ll have a scheduled hour-long call. On each call, we’ll debrief, discuss questions or issues that have arisen, and refine your personal action plan to guide you toward success.

You’ll receive strategic guidance, encouragement, and accountability.


The Coaching Program costs $6,000


The six-month coaching engagement is a good option for professionals who’d like an accelerated approach to becoming recognized experts. The structured approach keeps you on track and helps you avoid costly mistakes that can waylay your progress. We work together closely to ensure you’re moving in the right direction.

Please note that if you’re an executive working inside a corporation, more bespoke coaching options – including 360 interviews and working with you and/or your team on-site – may be most useful. We can work together to develop a customized plan; pricing may vary.

Please contact me with questions or to sign up.

Personal Branding and Sports Marketing Talks and Workshops

Jutta Putz delivers personal branding and sports marketing keynotes, workshops and courses for businesses, organizations, and universities around the world. Through engagement and discussion, she has helped diverse audiences learn how to identify their brand and create influence in their field.



“Hands down, Jutta Putz is my one and only recommendation for building a powerful personal brand and extending it throughout your entire organization.”

CEO Equine Supply Company

“Who knew personal branding was so important to a business’ growth and success? I certainly did not until I embarked into this uncomfortable territory of putting my face as the brand of my company.

What I immediately noticed was that Clients want to connect with real people and using your personal brand is the connection they need in order to trust you and buy your services”.


Frequently Asked Questions

What is the purpose of personal branding?

What Is Personal Branding? Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose.

Why are brand values important in personal branding?

Values are important because they represent what matters to us and they help us decide. They make sure we act consistently across situations, time and people. So, instead of branding yourself as something you may or may not be, it might be wiser to understand who you really are, and how you can stay true to yourself.

What does it mean when you brand yourself?

Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. … Their personal brand images are synonymous with their companies.

Why should you brand yourself?

Why Branding Yourself is Important. Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. … A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.

What is the best way to brand yourself?
Today it’s more important than ever to learn how to start branding yourself online.

Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself.
  1. Uncover your brand. …
  2. Build your brand’s foundation. …
  3. Develop a credible brand. …
  4. Create a communication plan to target opportunities.






Versailles, KY 40383

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