When people Google you, what do they find?
Anything less than a stunning online presence that clearly articulates the value you have to offer is a missed opportunity.
Even if you…
…don’t like talking about yourself (your online presence can do it for you – 24/7)
…aren’t good at self-promotion or networking (you can still stand out online)
…prefer for your hard work to speak for itself (your online presence allows you to reach a larger audience than you otherwise would)
…have a relationship or referral-based business (research indicates people are more likely to make referrals to people who have a high-quality online presence).
How We Work Together
Here’s what’s included in your Personal Branding Roadmap
Phase I: Your Strategy
Step 1: Determine where you are today. Before you can begin your ascent, you need to know where you are starting.
Step 2: Identify your specialized area of expertise.
Step 3: Define your audience.
Step 4: Find your angle.
Step 5: Decide which tools you will use.
Step 6: Assess your skills. This is perhaps the most challenging part of the program if you are doing it yourself. Not because it takes a great deal of effort. But because it is so hard to be objective about one’s own strengths and weaknesses.
Step 7: Determine who is going to help you.
Phase II: Setting Up Your Infrastructure
Step 8: Create your media kit.
Step 9: Enhance your bio/build your website. Add credibility-boosting features to your bio, such as articles you’ve written, speeches you’ve delivered and accolades you’ve won — anything that might convince a reader that you are the real deal.
Step 10: Get set to blog.
Step 11: Set up your conversion tools. To turn web visitors and blog readers into leads.
Step 12: Set up your social media profiles.
Step 13: Select and prepare your email platform.
Phase III: Develop Your Skills, Launch Time
Step 14: Set aside time each day to work on new skills. The most effective way to tackle a long-term project is to make a habit of it. That means carving out a little time each day to work on one or two pieces at a time. Never forget that this is a business commitment, not a hobby.
Step 15: Start implementing it. It will be slow going at first, but it’s important to get the ropes and ladders in place before you set out. You’ve got a strategy, now put it into play!
Schedule your discovery call today
What's your investment?
How much is your unclear personal brand and value proposition costing you? How many potential customers or can’t hear your offer in the sea of noise? How many people are passing up your consulting? Can potential customers or hiring managers understand why they need your services? A lack of clarity may already be costing you a great deal.
If that resonates with you you, our flat-rate, all-inclusive Brand & Website Package is the transparently-priced, no-surprises solution you’ve been looking for.