Branding begins with strategy, not design
Reach your goals with our guided process
Welcome and thanks for visiting Jutta Putz to learn about our Personal Branding consultant services.
Over the past 10 years, I have helped hundreds of busy professionals from all over the world uncover, optimize and grow their personal brands.
Read on to learn what my company does, who we work with, and how a personal branding strategy can help you and your business grow and keep many steps ahead of the competition.
Personal Branding Workshop
In this hands-on personal brand workshop, you will learn how to make a better, more enduring impression within your industry online in search results, through LinkedIn and other social channels, as well as in-person at work, conferences, and networking events.
We will also highlight how these principles can be leveraged broadly across your organization to create effective advocates for your company brand.
This personal branding workshop is designed for entrepreneurs, executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners, plus pretty much ANYONE who wants their wisdom and experience to be more discoverable, shareable, and memorable.
Highlights from the Personal Branding Workshop
- An introduction to personal branding and why it’s so important for your career and/or the success of your company.
- How to create a personal branding strategy to help your experience and wisdom stand out in your niche.
- What you need to do to establish your professional purpose and create a personal branding statement.
- A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
- Tools overview – what tools you can use to help create, establish and measure your personal brand.
- How to establish a communication cadence and success measurement framework to keep your personal brand on track.
“If you’re looking for wise and practical counsel on making sure your voice is heard, and that it matches what you are most passionate about saying, look no further than Jutta Putz and the brilliance of her research and experience. Having had the privilege of both her generosity and her endless insights, I can say firsthand that her impact has been amazing.
“Jutta is so very smart, pragmatic, savvy, and full of insight that she can help you see just what you need to do to get where you want to go. No platitudes or normative statements about how things ought to be. Just down-to-earth, step-by-step practical guidance with humor and lots of encouragement. Thanks to her valuable advice, I’ve accomplished a number of things I would never have done on my own.”
Frequently Asked Questions
What is the purpose of personal branding?
What Is Personal Branding? Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose.
Why are brand values important in personal branding?
Values are important because they represent what matters to us and they help us decide. They make sure we act consistently across situations, time and people. So, instead of branding yourself as something you may or may not be, it might be wiser to understand who you really are, and how you can stay true to yourself.
What does it mean when you brand yourself?
Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. … Their personal brand images are synonymous with their companies.
Why should you brand yourself?
Why Branding Yourself is Important. Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. … A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.
What is the best way to brand yourself?
Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself.
- Uncover your brand. …
- Build your brand’s foundation. …
- Develop a credible brand. …
- Create a communication plan to target opportunities.