Branding begins with strategy, not design
Reach your goals with our guided process
Welcome and thanks for visiting Jutta Putz to learn about our Personal Branding consultant services.
Over the past 10 years, I have helped hundreds of busy professionals from all over the world uncover, optimize and grow their personal brands.
Read on to learn what my company does, who we work with, and how a personal branding strategy can help you and your business grow and keep many steps ahead of the competition.
Your Personal Branding Roadmap
Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about?
Today, I’m going to let you in on a little secret: most of these experts aren’t much different from the rest of us.
Before we jump in, however, I want you to know there is one vital characteristic you will need to take your personal brand and career to the next level — the determination to see it through.
Remember, from the bottom of the mountain the summit always looks unattainable. But if you focus on the process of getting there — taking one small step at a time — you’ll find yourself looking down with amazement at the world you left behind. It’s a journey well worth taking!
Phase I: Your Discovery
Step 1: Determine where you are today. Before you can begin your ascent, you need to know where you are starting.
Step 2: Identify your specialized area of expertise.
Step 3: Define your audience.
Step 4: Find your angle.
Step 5: Decide which tools you will use.
Step 6: Assess your skills. This is perhaps the most challenging part of the program if you are doing it yourself. Not because it takes a great deal of effort. But because it is so hard to be objective about one’s own strengths and weaknesses.
Step 7: Determine who is going to help you.
Phase II: Setting Up Your Strategy and Infrastructure
Step 8: Create your media kit.
Step 9: Enhance your bio/build your website. Add credibility-boosting features to your bio, such as articles you’ve written, speeches you’ve delivered and accolades you’ve won — anything that might convince a reader that you are the real deal.
Step 10: Get set to blog.
Step 11: Set up your conversion tools. To turn web visitors and blog readers into leads.
Step 12: Set up your social media profiles.
Step 13: Select and prepare your email platform.
Phase III: Launch Time
Step 14: Set aside time each day to work on new skills. The most effective way to tackle a long-term project is to make a habit of it. That means carving out a little time each day to work on one or two pieces at a time. Never forget that this is a business commitment, not a hobby.
Step 15: Start implementing it. It will be slow going at first, but it’s important to get the ropes and ladders in place before you set out. You’ve got a strategy, a master plan, now put it into play!
“If you’re looking for wise and practical counsel on making sure your voice is heard, and that it matches what you are most passionate about saying, look no further than Jutta Putz and the brilliance of her research and experience. Having had the privilege of both her generosity and her endless insights, I can say firsthand that her impact has been amazing.
“Jutta is so very smart, pragmatic, savvy, and full of insight that she can help you see just what you need to do to get where you want to go. No platitudes or normative statements about how things ought to be. Just down-to-earth, step-by-step practical guidance with humor and lots of encouragement. Thanks to her valuable advice, I’ve accomplished a number of things I would never have done on my own.”
Frequently Asked Questions
What is the purpose of personal branding?
What Is Personal Branding? Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose.
Why are brand values important in personal branding?
Values are important because they represent what matters to us and they help us decide. They make sure we act consistently across situations, time and people. So, instead of branding yourself as something you may or may not be, it might be wiser to understand who you really are, and how you can stay true to yourself.
What does it mean when you brand yourself?
Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. … Their personal brand images are synonymous with their companies.
Why should you brand yourself?
Why Branding Yourself is Important. Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. … A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.
What is the best way to brand yourself?
Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself.
- Uncover your brand. …
- Build your brand’s foundation. …
- Develop a credible brand. …
- Create a communication plan to target opportunities.