Whatever industry you’re in, developing a personal brand is practically paramount. From top executives to fresh-faced interns, and especially entrepreneurs, a strong personal brand with a relevant professional edge allows you to build and engage a real network.
The good news is that personal brand building can be practiced by everyone, from you to your employees. Here are five of the most impactful personal branding approches to put on your list.
1. Online Coaching And Teaching
Online education is a rapidly growing market, and more and more entrepreneurs are starting to leverage immense digital audiences to further their personal brands. From fitness coaches to professional digital marketers, online teaching has become one of the best ways to build a personal brand. Teaching helps you establish subject matter expertise in your niche.
2. Newsletter Marketing
Newsletters come back in full force. Many online marketers, especially in e-commerce, are leveraging email databases to foster engagement and convert sales. Ironically, email has long been one of the pillars of digital marketing, but was less highlighted as marketers focused on social media in recent years.
Email gives you direct access to warm up and convert existing engaged audiences through promotions, content, affiliates and more. I think that email has become one of the least intrusive forms of marketing now that pop-ups and push notifications have flooded consumers with constant stimulation.
3. Video Content
The essence of building a personal brand lies in being able to tell a genuine and engaging story throughout all of the content you share. One of the best ways to tell such a story is by leveraging video content alongside other media. It not only simplifies written content into an easily digestible format, but it does so in a way that allows you to build a personal connection with your audience.
4. Long-Form Blogging
If you were asked to describe one thing that almost every brand (personal or not) has in common, you’d be correct if you said some variation of a blog. A blog allows you to paint a clear picture of you as a person and brand. It reflects your personality, mindset, interests and everything that makes you stand out as a phenomenal resource for your audience.
When you take into account that nearly 90% of all searches start on Google, it’s easy to see why getting your content out into the Web is a big deal.
The content you put out should provide value to your audience while establishing a strong sense of authority, and ultimately, it should help you connect with the reader on a deeper level by answering their immediate need for knowledge. The best way to do this is by writing in-depth, authoritative content for your blog. If your audience and Google both love it, it’s definitely worth your time.
One of the key principles of good content is the fact that it’s engaging and will help you connect with your audience. With so much of our modern-day lives spent on the go, it’s no surprise that many people are starting to transition to audio content.
People listen to podcasts in their cars and through their headphones, both of which are impermeable “personal bubbles.” This means that most people are far more selective when it comes to what goes into this “bubble” than they would be if they were searching on the Web or scrolling through their news feeds.
So, what are you waiting for?
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.