by jutta putz | Jun 1, 2020 | Sponsorship, Sports Marketing
Beyond the human toll, this coronavirus crisis will have dramatic economic consequences in sport as in everything else. So much is beyond our control, but that does not mean that we are powerless. If we take a look outside of sport and into the wider world, it can...
by jutta putz | Apr 30, 2020 | News, Sports Marketing
Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...
by jutta putz | Apr 30, 2020 | Personal Branding, Sports Marketing
Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...
by jutta putz | Apr 13, 2020 | News, Sports Marketing
Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting their...
by jutta putz | Apr 3, 2020 | News, Personal Branding, Sports Marketing
Randy Moss and Jerry Bailey try to make the best of the situation with thoroughbred racing discussion and interviews with the sport’s leading personalities. This week, they chat with Hall of Fame jockey Javier Castellano, who is in quarantine after testing...
by jutta putz | Apr 2, 2020 | News, Personal Branding, Sports Marketing
Mickaelle Michel is no stranger to passing numerical milestones and the 24-year-old, who in 2018 rode more winners in a French season than any other woman before or since, has established a new mark for foreign jockeys on a short-term contract in Japan. Michel struck...
