by jutta putz | Aug 15, 2020 | Influencer, Personal Branding, Sports Marketing
Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day. A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...
by jutta putz | Dec 2, 2019 | Influencer, News, Personal Branding, Sports Marketing
Lanfranco “Frankie” Dettori continues to build upon his legacy and will be crowned the 2019 Longines World’s Best Jockey this December in Hong Kong, SAR. Dettori is the first jockey to win the award in back-to-back years, after also winning in 2018. Overall, he has...
by jutta putz | Nov 20, 2019 | Influencer, News, Personal Branding, Sports Marketing
Leading jump jockey Bryony Frost today becomes the first ever to be sponsored by Jockey Club Racecourses. The only British woman to win a Grade 1 race at the Cheltenham Festival, Frost is fast becoming a household name with sports fans thanks to impressive...
by jutta putz | Nov 11, 2019 | Influencer, News, Sports Marketing
The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase...
by jutta putz | Nov 1, 2019 | Influencer, News, Personal Branding, Sports Marketing
Jerry Bailey and Sophie Doyle take center stage on Episode 5 of Luck at the Cup with Nick...
by jutta putz | Oct 28, 2019 | Influencer, Personal Branding
As a content creator or influencer, creating a powerful, reputable brand can mean the difference between growing a loyal and engaged following and speaking to an empty room. That’s why it’s so important to know how to develop and grow your personal brand. Why...
