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How to Launch a New Brand

How to Launch a New Brand

by jutta putz | Aug 15, 2020 | Influencer, Personal Branding, Sports Marketing

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.   A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...
Frankie Dettori Repeats as the Longines World’s Best Jockey

Frankie Dettori Repeats as the Longines World’s Best Jockey

by jutta putz | Dec 2, 2019 | Influencer, News, Personal Branding, Sports Marketing

Lanfranco “Frankie” Dettori continues to build upon his legacy and will be crowned the 2019 Longines World’s Best Jockey this December in Hong Kong, SAR. Dettori is the first jockey to win the award in back-to-back years, after also winning in 2018. Overall, he has...
Jockey Bryony Frost signs first sponsorship deal in Jockey Club Racecourses history

Jockey Bryony Frost signs first sponsorship deal in Jockey Club Racecourses history

by jutta putz | Nov 20, 2019 | Influencer, News, Personal Branding, Sports Marketing

  Leading jump jockey Bryony Frost today becomes the first ever to be sponsored by Jockey Club Racecourses. The only British woman to win a Grade 1 race at the Cheltenham Festival, Frost is fast becoming a household name with sports fans thanks to impressive...
Eight Tips for Esports Marketing First-Timers

Eight Tips for Esports Marketing First-Timers

by jutta putz | Nov 11, 2019 | Influencer, News, Sports Marketing

  The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase...
Luck at the Cup: Jockey Jerry Bailey and Sophie Doyle

Luck at the Cup: Jockey Jerry Bailey and Sophie Doyle

by jutta putz | Nov 1, 2019 | Influencer, News, Personal Branding, Sports Marketing

Jerry Bailey and Sophie Doyle take center stage on Episode 5 of Luck at the Cup with Nick...
Four Personal Branding Tips for Influencers

Four Personal Branding Tips for Influencers

by jutta putz | Oct 28, 2019 | Influencer, Personal Branding

As a content creator or influencer, creating a powerful, reputable brand can mean the difference between growing a loyal and engaged following and speaking to an empty room. That’s why it’s so important to know how to develop and grow your personal brand.   Why...

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