by jutta putz | Jan 8, 2021 | Branding, Personal Branding
A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they...
by jutta putz | Nov 17, 2020 | Branding, News, Personal Branding
A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a complicated and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help...
by jutta putz | Aug 15, 2020 | Branding, Personal Branding
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
by jutta putz | Aug 15, 2020 | Influencer, Personal Branding, Sports Marketing
Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day. A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...
by jutta putz | Aug 14, 2020 | News, Personal Branding, Sports Marketing
Today’s digital consumer wants the perfect balance between convenience and tangibility. They want to reach out and touch something with minimal effort. At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be...
by jutta putz | Jul 3, 2020 | News, Personal Branding, Sports Marketing
The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...
