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Developing your brand identity is more than just a logo

Developing your brand identity is more than just a logo

by jutta putz | Jan 8, 2021 | Branding, Personal Branding

A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they...
12 Tips On How To Create The Best Branded Podcasts

12 Tips On How To Create The Best Branded Podcasts

by jutta putz | Nov 17, 2020 | Branding, News, Personal Branding

A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a complicated and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help...
6 Innovative Ways to Increase Brand Awareness

6 Innovative Ways to Increase Brand Awareness

by jutta putz | Aug 15, 2020 | Branding, Personal Branding

Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
How to Launch a New Brand

How to Launch a New Brand

by jutta putz | Aug 15, 2020 | Influencer, Personal Branding, Sports Marketing

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.   A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...
Virtual is the new Reality

Virtual is the new Reality

by jutta putz | Aug 14, 2020 | News, Personal Branding, Sports Marketing

  Today’s digital consumer wants the perfect balance between convenience and tangibility. They want to reach out and touch something with minimal effort.     At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be...
Horse racing helping jockeys tackle mental health issues

Horse racing helping jockeys tackle mental health issues

by jutta putz | Jul 3, 2020 | News, Personal Branding, Sports Marketing

The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...
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  • Developing your brand identity is more than just a logo
  • 12 Tips On How To Create The Best Branded Podcasts
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