by jutta putz | Aug 14, 2020 | News, Personal Branding, Sports Marketing
Today’s digital consumer wants the perfect balance between convenience and tangibility. They want to reach out and touch something with minimal effort. At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be...
by jutta putz | Aug 5, 2020 | News, Sports Marketing
Diane Crump, who in 1970 became the first woman to ride in the Kentucky Derby, has proved resilient in her career. This article is part of a series on resilience in troubled times — what we can learn about it from history and personal experiences. There is an adage...
by jutta putz | Jul 17, 2020 | News, Sports Marketing
Fast, safe and painless COVID-19 testing for companies, sports, culture and private individuals LEAD Horizon is a Viennese start-up that has developed a turnkey solution for drive-in stations for mass testing of the coronavirus for companies of every size. Easy &...
by jutta putz | Jul 3, 2020 | News, Personal Branding, Sports Marketing
The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...
by jutta putz | Jun 25, 2020 | News, Personal Branding
The group has worked to bring Equine MediRecord, a global leader in equine welfare and anti-doping technology, to Kentucky Thursday 24th June In light of the events widely reported in recent weeks, it is welcome news that Kentucky stakeholders have moved swiftly to...
by jutta putz | May 6, 2020 | News
May 6, 1896: Augusta native jockeys horse to Kentucky Derby win Willie Simms (January 16, 1870 – February 26, 1927) was an American National Champion jockey in Thoroughbred racing and a U.S. Racing Hall of Fame inductee who won five of the races that would become...
