by jutta putz | Nov 17, 2020 | Branding, News, Personal Branding
A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a complicated and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help...
by jutta putz | Aug 14, 2020 | News, Sports Marketing
After originally floating plans that would have required any jockey intending to ride during the Sept. 1 through 5 meet that includes the GI Kentucky Derby to arrive in Kentucky by Aug. 24, Churchill Downs is now requiring that all jockeys be in the state by Aug. 31....
by jutta putz | Aug 14, 2020 | News, Personal Branding, Sports Marketing
Today’s digital consumer wants the perfect balance between convenience and tangibility. They want to reach out and touch something with minimal effort. At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be...
by jutta putz | Aug 5, 2020 | News, Sports Marketing
Diane Crump, who in 1970 became the first woman to ride in the Kentucky Derby, has proved resilient in her career. This article is part of a series on resilience in troubled times — what we can learn about it from history and personal experiences. There is an adage...
by jutta putz | Jul 17, 2020 | News, Sports Marketing
Fast, safe and painless COVID-19 testing for companies, sports, culture and private individuals LEAD Horizon is a Viennese start-up that has developed a turnkey solution for drive-in stations for mass testing of the coronavirus for companies of every size. Easy &...
by jutta putz | Jul 3, 2020 | News, Personal Branding, Sports Marketing
The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...
