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Developing your brand identity is more than just a logo

A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they...

12 Tips On How To Create The Best Branded Podcasts

A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a complicated and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help...

6 Innovative Ways to Increase Brand Awareness

Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
Explore the Strategy of Sports Marketing

Explore the Strategy of Sports Marketing

There are few things in the world as widely loved as sports. The National Football Foundation reports that 49,670,895 people attended an NCAA football game in 2011, while over 110 million people watched the 2012 Superbowl, according to Nielsen. From fanatics to casual...

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Architect, artist remembers jockey

Architect, artist remembers jockey

An internet search helped architect, artist and sports historian/memorabilia collector Manuel Hinojosa discover Hall of Fame jockey Herberto “Herbie” Hinojosa, the Brownsville native who rode in the Belmont and Preakness stakes and whose mounts earned nearly $18...

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