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Developing your brand identity is more than just a logo

A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they...

12 Tips On How To Create The Best Branded Podcasts

A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a complicated and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help...

6 Innovative Ways to Increase Brand Awareness

Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
Marketing of Online Sports Betting

Marketing of Online Sports Betting

Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...

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Branding in Sports

Branding in Sports

Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...

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