Articles, News & Resources
Marketing of Online Sports Betting
Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...
Branding in Sports
Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...
Sport for Business 30 Under 30 – Pierce Dargan
Pierce Dargan is the Founder and CEO of Equine MediRecord, an online app serving the equine industry and which has won a host of awards. The Kildare native has also been behind the establishment of Secret Street Tours, a not for profit initiative helping homeless...
Sports Marketing Without Live Sports – where does the money go?
Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting their...
Event sponsorship of the future – New strategies for the digital world
Sponsorship is a luxury - the jobs of the employees and the athletes and of course their health have absolute priority. Due to the corona crisis there are currently no events, sports events or club activities taking place. Therefore, little or no sponsorship money is...
To all healthcare workers around the world, horse racing salutes you
Right now, our healthcare workers are on the frontlines of battling the novel coronavirus disease (COVID-19) that’s spreading rapidly throughout our city, state and nation. These brave souls cannot shelter-in-place with their loved ones or stay 6 feet away from sick...
Jockey Javier Castellano on COVID-19 test and effects on racing industry
Randy Moss and Jerry Bailey try to make the best of the situation with thoroughbred racing discussion and interviews with the sport's leading personalities. This week, they chat with Hall of Fame jockey Javier Castellano, who is in quarantine after testing positive...
Mickaelle Michel: French sensation takes Japan by storm with 30th success
Mickaelle Michel is no stranger to passing numerical milestones and the 24-year-old, who in 2018 rode more winners in a French season than any other woman before or since, has established a new mark for foreign jockeys on a short-term contract in Japan. Michel struck...
Hong Kong’s night races gallop on during the coronavirus outbreak… but without the fans
The Wednesday night races in Hong Kong's Happy Valley are typically a raucous ritual that can draw up to 20,000 people to the course. But during the coronavirus pandemic, race day feels quite different. When the bell sounds and the horses break from the starting gates...
What Coronavirus means for Sports Marketing and Horse Racing
The postponement of the Kentucky Derby, coupled with the suspension of Race Meets have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some,...
Edgar Prado Moves into Tie with Angel Cordero with 7057th Win
HALLANDALE BEACH, FL – Edgar Prado moved into a tie with fellow Hall of Fame jockey Angel Cordero as Thoroughbred racing’s eighth leading riders in the all-time races-won standings Wednesday, scoring his 7057th career victory at Gulfstream Park. Prado won aboard Cory...
Revive Your Personal Brand through Coronavirus Time
By definition, a crisis is caused by a major, temporary change. Don’t fall into the trap of managing the temporary crisis itself, instead of managing through the crisis. Those of us stewarding brands need to prepare to emerge from the crisis even stronger than before....
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