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Horse racing helping jockeys tackle mental health issues

The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...

Kentucky consortium, led by The Kentucky Thoroughbred Association, gives Kentucky the tools to become a national leader in Equine Welfare and Anti-Doping

The group has worked to bring Equine MediRecord, a global leader in equine welfare and anti-doping technology, to Kentucky Thursday 24th June ​In light of the events widely reported in recent weeks, it is welcome news that Kentucky stakeholders have moved swiftly to...

Athlete Branding And Marketing: Your first Step to Success

  For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. Your personal brand is one of your most powerful tools for accessing your targeted market. It determines how your fans, sponsors, and the...
Willie Simms winner of all Triple Crown horse races

Willie Simms winner of all Triple Crown horse races

  May 6, 1896: Augusta native jockeys horse to Kentucky Derby win Willie Simms (January 16, 1870 – February 26, 1927) was an American National Champion jockey in Thoroughbred racing and a U.S. Racing Hall of Fame inductee who won five of the races that would become...

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Marketing of Online Sports Betting

Marketing of Online Sports Betting

Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...

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Branding in Sports

Branding in Sports

Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...

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