Articles, News & Resources
Kentucky consortium, led by The Kentucky Thoroughbred Association, gives Kentucky the tools to become a national leader in Equine Welfare and Anti-Doping
The group has worked to bring Equine MediRecord, a global leader in equine welfare and anti-doping technology, to Kentucky Thursday 24th June In light of the events widely reported in recent weeks, it is welcome news that Kentucky stakeholders have moved swiftly to...
Athlete Branding And Marketing: Your first Step to Success
For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. Your personal brand is one of your most powerful tools for accessing your targeted market. It determines how your fans, sponsors, and the...
How performance marketing can drive revenue generation
Beyond the human toll, this coronavirus crisis will have dramatic economic consequences in sport as in everything else. So much is beyond our control, but that does not mean that we are powerless. If we take a look outside of sport and into the wider world, it can...
Willie Simms winner of all Triple Crown horse races
May 6, 1896: Augusta native jockeys horse to Kentucky Derby win Willie Simms (January 16, 1870 – February 26, 1927) was an American National Champion jockey in Thoroughbred racing and a U.S. Racing Hall of Fame inductee who won five of the races that would become...
Marketing of Online Sports Betting
Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...
Branding in Sports
Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...
Sport for Business 30 Under 30 – Pierce Dargan
Pierce Dargan is the Founder and CEO of Equine MediRecord, an online app serving the equine industry and which has won a host of awards. The Kildare native has also been behind the establishment of Secret Street Tours, a not for profit initiative helping homeless...
Sports Marketing Without Live Sports – where does the money go?
Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting their...
Event sponsorship of the future – New strategies for the digital world
Sponsorship is a luxury - the jobs of the employees and the athletes and of course their health have absolute priority. Due to the corona crisis there are currently no events, sports events or club activities taking place. Therefore, little or no sponsorship money is...
To all healthcare workers around the world, horse racing salutes you
Right now, our healthcare workers are on the frontlines of battling the novel coronavirus disease (COVID-19) that’s spreading rapidly throughout our city, state and nation. These brave souls cannot shelter-in-place with their loved ones or stay 6 feet away from sick...
Jockey Javier Castellano on COVID-19 test and effects on racing industry
Randy Moss and Jerry Bailey try to make the best of the situation with thoroughbred racing discussion and interviews with the sport's leading personalities. This week, they chat with Hall of Fame jockey Javier Castellano, who is in quarantine after testing positive...
Mickaelle Michel: French sensation takes Japan by storm with 30th success
Mickaelle Michel is no stranger to passing numerical milestones and the 24-year-old, who in 2018 rode more winners in a French season than any other woman before or since, has established a new mark for foreign jockeys on a short-term contract in Japan. Michel struck...
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