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6 Innovative Ways to Increase Brand Awareness

Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...

How to Launch a New Brand

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.   A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...

Derby Week Jockeys Must Arrive in Ky Aug. 31

After originally floating plans that would have required any jockey intending to ride during the Sept. 1 through 5 meet that includes the GI Kentucky Derby to arrive in Kentucky by Aug. 24, Churchill Downs is now requiring that all jockeys be in the state by Aug. 31....
Willie Simms winner of all Triple Crown horse races

Willie Simms winner of all Triple Crown horse races

  May 6, 1896: Augusta native jockeys horse to Kentucky Derby win Willie Simms (January 16, 1870 – February 26, 1927) was an American National Champion jockey in Thoroughbred racing and a U.S. Racing Hall of Fame inductee who won five of the races that would become...

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Marketing of Online Sports Betting

Marketing of Online Sports Betting

Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which...

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Branding in Sports

Branding in Sports

Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their...

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