About Jutta

Personal Branding

and Sports Marketing Consultant

with a passion for horses and the equine industry


Jutta Putz – My Story

Jutta Putz is an international personal branding and sports marketing consultant. With over 20 years in the thoroughbred industry, she helped owners, athletes, CEOs and industry leaders position their expertise to increase visibility and profitability. She’s had the privilege to work with a diverse range of clients to develop personal brands that target the audiences they want to reach.

Besides her consulting work, Jutta Putz is a public speaker and she has delivered workshops for a number of organizations.

Jutta Putz has been featured in publications such as Farm &Ranch Guide, The Chronicle of Higher Education, AdWeek and Horse and Rider Magazine.

Currently, she is writing a forthcoming book that will be the premier research-based, practical guide on personal branding in the Equine Industry.

In addition to her education in Agriculture and International Equine Marketing and Management, Jutta Putz is devoted to Horses and The Equine Industry.


“Jutta took my idea and helped me turn it into a profitable company in less than four months!”


Why Work With Me?

It is your promise to your customers and clients; it is your identity; it is your message and mode of delivery. It differentiates you from the competition, and it gives stakeholders insight into what it is like to do business with you. Yes, your brand does all of this!

Powerful — when you leverage it to its fullest potential.

I help you craft the message your customers want to hear and one that you can deliver on.


Qualifications & Awards

Jutta Putz combines business, marketing and communications thinking to develop meaningful and authentic brands for entrepreneurs, companies big and small, start-ups or stalwarts. She has seen firsthand how the power of brand can elevate a person or company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans.


  • International Equine Marketing and Management, University of Kentucky
  • Agriculture and Animal Science, University of Natural Resources and Life Sciences, Vienna (BOKU)
  • German, English, French


  • Independent Advisor for the Equine Industry, Global
  • Marketing and PR Specialist Pfizer, Austria


  • Farm &Ranch Guide
  • The Chronicle of Higher Education
  • AdWeek
  • Horse and Rider Magazine

Say Cheese

Personal Branding is the difference between “Who are you?” and “Thank you for being here” in your career.

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