Personal Branding and Sports Marketing

Your Personal Brand is your Reputation and Legacy

Branding is a challenging word to define because it encompasses every part of your business. Yes, it’s your logo, but it’s also more than that: it’s the culture your employees exude;  it’s the feeling customers get when they interact with your company. All of these elements (and more) combined encompass your company’s brand. The most successful companies are cognizant of their brand. They work to create a cohesive experience for every customer.


About Jutta Putz

Jutta Putz is an international personal branding and sports marketing consultant.

With over 20 years in the thoroughbred industry, she helped owners, athletes, CEOs and industry leaders position their expertise to increase visibility and profitability.

She’s had the privilege to work with a diverse range of clients to develop personal brands that target the audiences they want to reach.

Companies & People I’ve Worked With

“My athlete brand is one that doesn’t revolve around sports. People already know I am a jockey, so it’s important to connect and engage with my fans and potential brand partners by sharing other elements of who I am.
Jutta Putz showed me and my manager how to strategically, authentically and consistently show fans an athlete’s 360-degree view, at the intersection of sports, culture and lifestyle. The results were amazing, the greater brand equity brought many more opportunities.”


“Jutta Putz is the best money we have ever spent.
Her process is so friendly and professional, which made working with her easy and exciting too.
She put us at ease on the day and really did her research into our brand so she knew what type of imagery to bring to life.”


Articles, News & Resources

6 Innovative Ways to Increase Brand Awareness

Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...

How to Launch a New Brand

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.   A new brand has got to make a splash in the market if it’s going to be successful. You’ve got to stand out in a crowd that’s over...

Derby Week Jockeys Must Arrive in Ky Aug. 31

After originally floating plans that would have required any jockey intending to ride during the Sept. 1 through 5 meet that includes the GI Kentucky Derby to arrive in Kentucky by Aug. 24, Churchill Downs is now requiring that all jockeys be in the state by Aug. 31....



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