Personal Branding and Sports Marketing

Your Personal Brand is your Reputation and Legacy

Branding is a challenging word to define because it encompasses every part of your business. Yes, it’s your logo, but it’s also more than that: it’s the culture your employees exude;  it’s the feeling customers get when they interact with your company. All of these elements (and more) combined encompass your company’s brand. The most successful companies are cognizant of their brand. They work to create a cohesive experience for every customer.


About Jutta Putz

Jutta Putz is an international personal branding and sports marketing consultant. In 2015, she founded Pro360thoroughbred a marketing platform for the thoroughbred industry to help owners, athletes, CEOs and industry leaders position their expertise to increase visibility and profitability. She’s had the privilege to work with a diverse range of clients to develop personal brands that target the audiences they want to reach.

Companies & People I’ve Worked With

“My athlete brand is one that doesn’t revolve around sports. People already know I am a jockey, so it’s important to connect and engage with my fans and potential brand partners by sharing other elements of who I am.
Jutta Putz showed me and my manager how to strategically, authentically and consistently show fans an athlete’s 360-degree view, at the intersection of sports, culture and lifestyle. The results were amazing, the greater brand equity brought many more opportunities.”


“Jutta Putz is the best money we have ever spent.
Her process is so friendly and professional, which made working with her easy and exciting too.
She put us at ease on the day and really did her research into our brand so she knew what type of imagery to bring to life.”


Articles, News & Resources

Horse racing helping jockeys tackle mental health issues

The pressures on professional riders are well-documented and in the wake of Liam Treadwell’s death the sport plans to do even more to offer support to those affected “I absolutely hated racing that season,” says Harry Teal, reflecting on the time, just a couple of...

Kentucky consortium, led by The Kentucky Thoroughbred Association, gives Kentucky the tools to become a national leader in Equine Welfare and Anti-Doping

The group has worked to bring Equine MediRecord, a global leader in equine welfare and anti-doping technology, to Kentucky Thursday 24th June ​In light of the events widely reported in recent weeks, it is welcome news that Kentucky stakeholders have moved swiftly to...

Athlete Branding And Marketing: Your first Step to Success

  For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. Your personal brand is one of your most powerful tools for accessing your targeted market. It determines how your fans, sponsors, and the...



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