Personal Branding and Sports Marketing

Your Personal Brand is your Reputation and Legacy


To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action.

About Jutta Putz

Jutta Putz is an international personal branding expert and sports marketing influencer. In 2015, she founded Pro360thoroughbred a marketing platform for the thoroughbred industry to help owners, athletes, CEOs and industry leaders position their expertise to increase visibility and profitability. She’s had the privilege to work with a diverse range of clients to develop personal brands that target the audiences they want to reach.

Companies & People I’ve Worked With

“My athlete brand is one that doesn’t revolve around sports. People already know I am a jockey, so it’s important to connect and engage with my fans and potential brand partners by sharing other elements of who I am.
Jutta Putz showed me and my brand manager how to strategically, authentically and consistently show fans an athlete’s 360-degree view, at the intersection of sports, culture and lifestyle. The results were amazing, the greater brand equity brought many more opportunities.”


“Jutta Putz is the best money we have ever spent.
Her process is so friendly and professional, which made working with her easy and exciting too.
She put us at ease on the day and really did her research into our brand so she knew what type of imagery to bring to life.”

Equine Hospital

Articles, News & Resources

Architect, artist remembers jockey

An internet search helped architect, artist and sports historian/memorabilia collector Manuel Hinojosa discover Hall of Fame jockey Herberto “Herbie” Hinojosa, the Brownsville native who rode in the Belmont and Preakness stakes and whose mounts earned nearly $18...

Five Personal Branding Niches To Focus On In 2020

Whatever industry you're in, developing a personal brand is practically paramount. From top executives to fresh-faced interns, and especially entrepreneurs, a strong personal brand with a relevant professional edge allows you to build and engage a real network.  ...

TVG To Air Behind-The-Scenes Feature With Hall Of Famers Mike Smith, Gary Stevens

TVG, America's horse racing network, will offer fans an exclusive behind-the-scenes feature on a recent episode of the TVG Podcast featuring Hall of Fame jockeys Mike Smith and Gary Stevens in the “Broadcast of the Podcast” which will air on February 16 at 11:30 a.m....






Versailles, KY 40383